Matt Kostan

Matt Kostan, CEO of ProductPinion, is a serial entrepreneur with over a decade of experience scaling seven-figure brands. In this talk, he shares innovative strategies for boosting Amazon sales, including the "million-dollar image hack" for product imagery. He introduces an AI tool called "Variations" designed to optimize listings based on consumer feedback. The conversation also delves into the importance of engaging media for brand visibility and utilizing effective A/B testing to stand out in a competitive marketplace.

Sim Mahon, an eight-figure seller with six private label brands, joins forces with Matt Kostan, who leads consumer insights at ProductPinion, and Peter-Paul Maan from Intellivy. They dive into strategies for optimizing Amazon listings, focusing on main images to boost conversions. The trio discusses the importance of consumer research in product development, effective presentation, and addressing buyer objections. They also explore innovative visuals and the impact of emotional connections in marketing, ultimately revealing how visual elements can significantly enhance sales.