In this discussion, Matt Jones, co-founder of Four Pillars Gin, reveals the journey of transforming a small distillery into a globally recognized brand fueled by passion and storytelling. He highlights their decision to focus solely on gin and how that shaped their identity. Discover the power of crowdfunding in building a loyal community and the strategic partnerships that helped navigate challenges, including the pandemic. Matt shares insights on maintaining authenticity while scaling and the art of creating emotional connections with consumers.