Matt Johnson

Matt Johnson, an American entrepreneur based in London, co-founded Bare Conductive, known for developing conductable paint. He shares his journey from an innovative academic project to a versatile product line. The discussion reveals the challenges they faced with counterfeiters trying to clone their revolutionary Touchboard. Matt delves into the balance of open-source technology and brand integrity, highlighting community support and legal strategies as crucial in their battle against counterfeiting. His story illustrates resilience and creativity in transforming challenges into business opportunities.