Matt Johansen
Creator of the Vulnerable U newsletter and content agency, with nearly 30,000 subscribers. Combines industry expertise with personal storytelling, focusing on cybersecurity.
Best podcasts with Matt Johansen
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Jul 30, 2025 • 1h 1min
Turning a Niche Newsletter of 30k Subs Into a Full-Time Business
Matt Johansen, the creative mind behind the Vulnerable U newsletter, shares his journey from cybersecurity expert to content creator, amassing nearly 30,000 subscribers in under two years. He discusses the power of storytelling in connecting with audiences and how he has skillfully turned social media engagement into newsletter subscriptions. Matt emphasizes the importance of strategic sponsorships for revenue growth and reveals his approach to balancing high-quality content with monetization. His insights are invaluable for anyone looking to thrive in a niche market.
May 20, 2025 • 37min
Chasing Entropy Episode 004: From Student to Leader – A Conversation with Matt Johansen
Matt Johansen, a cybersecurity thought leader and founder of Vulnerable U, dives into his remarkable journey from a student's church pew to a leading voice in cybersecurity. He shares the pivotal moments that sparked his career through networking and mentors. Matt discusses the stark contrasts between agile startup environments and rigid corporate structures, highlighting challenges like shadow IT. With a passionate focus on mental health, he advocates for systemic changes to combat burnout and critiques the 'superhero culture' pervasive in the field.
