Matt Herbert
Co-founder of TrackSuit who shares brand-tracking data and category metrics for AI assistants and skincare brands during the discussion.
Best podcasts with Matt Herbert
Ranked by the Snipd community
Dec 2, 2025 • 44min
On the Spot: The Ordinary & Claude AI
Helene Dick, Head of Strategy at Special LA; Tom Kenny, CSO at Courage; Vanessa Chin, SVP Marketing for System One; and Matt Herbert, Co-founder of TrackSuit, delve into the intersection of AI and beauty. They dissect Claude AI's emotional appeal and its B2B focus compared to consumer-targeted AI like ChatGPT. The Ordinary's minimalist branding and Neutrogena's nostalgic campaigns are highlighted, showcasing the different strategies in beauty marketing and their performances in driving brand growth, with insights from tracking data and creative effectiveness.
Apr 18, 2025 • 50min
On the Spot: Progressive & Chick fil-A. Planners talking about brands they've never worked on
Featuring Alan Snitow, a Chicago-based Freelance Strategist, Vanessa Chin, SVP Marketing at System One, Matt Herbert, Co-founder of TrackSuit, and Marika Wiggan, Head of Strategy at Preacher, the conversation dives into modern branding. They discuss how Progressive Insurance and Chick-fil-A use relatability and humor to engage consumers. The panel highlights the effectiveness of brand characters and emotional marketing strategies. Their analysis reveals how these brands have innovatively transformed their approaches, creating strong consumer connections and loyalty.
