Matt Heinz

Matt Heinz, President of Heinz Marketing and a top 50 Sales & Marketing Influencer, shares insights on navigating AI in B2B marketing. He emphasizes the critical need for structured AI adoption in go-to-market strategies, moving beyond 'random acts of AI.' Matt discusses the importance of personal connections in a noisy market and critiques the tendency of marketers to misname products. Additionally, he explores the evolving relationship between marketing and sales leadership, proposing a shift in reporting dynamics for CMOs.

Matt Heinz, Founder & President of Heinz Marketing, shares expert strategies for sales pipeline management, alignment of sales and marketing efforts, personalized email marketing, building audience urgency, leveraging competitor actions, optimizing sales pipeline, and understanding client needs before pitching products.