Matt Heinz

Matt Heinz, President of Heinz Marketing and a top 50 Sales & Marketing Influencer, shares insights on navigating AI in B2B marketing. He emphasizes the critical need for structured AI adoption in go-to-market strategies, moving beyond 'random acts of AI.' Matt discusses the importance of personal connections in a noisy market and critiques the tendency of marketers to misname products. Additionally, he explores the evolving relationship between marketing and sales leadership, proposing a shift in reporting dynamics for CMOs.

In this engaging discussion, Matt Heinz, founder of Heinz Marketing and host of the Sales Pipeline Radio podcast, shares his insightful journey from journalism to B2B marketing. He emphasizes the importance of consistency and genuine value in prospecting amidst a noisy sales landscape. Matt delves into the impact of AI on sales strategies and the need for human connection. He also introduces the 'joy of missing out' concept, advocating for intentional choices that enhance work-life balance, ultimately leading to personal and professional fulfillment.

Matt Heinz, Founder & President of Heinz Marketing, shares expert strategies for sales pipeline management, alignment of sales and marketing efforts, personalized email marketing, building audience urgency, leveraging competitor actions, optimizing sales pipeline, and understanding client needs before pitching products.