Ben Parker, Councillor for Edinburgh, discusses his pioneering campaign to ban ads for high-carbon products. Matt Halliday reflects on how advertising has evolved from informative to deeply emotional, influencing consumer behavior. Peter Dietsch emphasizes the ethical issues tied to fossil fuel ads, while Naomi Oreskes draws parallels between fossil fuel and tobacco advertising, advocating for stricter regulations. Together, they unveil the deceptive power of marketing in delaying climate action and its potential impact on public health.