Matt Gross

Matt Gross, VP of Digital Initiatives at Regent, and Tyler Denk, CEO of Beehiiv, discuss TechCrunch's major email strategy overhaul. They dive into the challenges of upgrading outdated tech infrastructure and how they reframed newsletters from mere traffic drivers to vital editorial assets. Topics include the importance of building an email-first CMS, practical tactics for audience growth, and balancing comprehensive reporting with personality-driven content. They also share insights on modern acquisition methods and the future of email in publishing.