Matt Foley

Matt Foley, formerly VP Marketing for American Whiskey and Agave Brands at Pernod Ricard, shares insights on navigating the evolving landscape of premium alcohol marketing. He discusses the importance of brand distinctiveness and the impact of consumer trends like wellness and social intimacy. Matt delves into the role of AI in segmentation and personalized content, while cautioning against losing brand identity. He highlights the power of nostalgia in reviving brands and the potential of escapism in marketing, emphasizing the necessity of authentic creator partnerships.