Matt Ferguson

CTO of Roof Maxx who led an AI-first transformation of his engineering organization and advocates Document-Driven Development, emphasizing requirements, domain-driven design, and AI-assisted one-shot code generation.

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Dec 19, 2025 • 1h 3min

The Software Factory: Why Document-Driven Development Is Reshaping How CTOs Build

Matt Ferguson, CTO of Roof Maxx, champions Document-Driven Development, which could revolutionize how software is built by positioning documentation as key input for AI-generated code. He discusses the concept that software costs are rapidly declining as teams become more efficient, and highlights that engineers need to evolve into product thinkers who can effectively guide AI. Ferguson argues for the importance of systems thinking and governance in utilizing AI, while advocating for rethinking the software building process as an engineering factory powered by documentation.

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