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Matt Ferebee
Co-founder of FerebeeLane, an independent agency focused on storytelling for premium luxury brands. He has a background as a copywriter with expertise in strategy.
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Jan 6, 2025
• 36min
Episode 3: FerebeeLane Co-Founders Matt Ferebee and Josh Lane
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Matt Ferebee, co-founder of FerebeeLane, shares his insights on crafting compelling stories for luxury brands. The conversation dives into their approach to maintaining meaningful client relationships while balancing creativity and operational efficiency. They discuss the industry's recent shifts, including Bob Lord's impact at Horizon Media and the evolving landscape of IT services in marketing. The chat also touches on how political influences are reshaping media regulations and brand safety, highlighting the complexities faced by independent agencies.
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