Matt Essam

In this insightful discussion, Matt Essam, a design and marketing consultant and author, shares his wisdom on personal branding. He highlights that building a brand isn't about seeking fame but rather being credible and trustworthy. The duo delves into the importance of the Know–Like–Trust framework and how social proof enhances reputation. They also explore transitioning from traditional networking to effective LinkedIn strategies and the necessity of being findable to attract opportunities. Essential takeaways include focusing on substance and the strategic balance of giving value first.