Matt Draper

Joining the conversation are Matt Draper, who offers insights from England Golf's strategy workshops, and Matt Blore, who emphasizes the role of data in planning. Phil Davis and Simon Gardner from the Activation Project provide a structured approach to effective strategic planning. They discuss the importance of involving diverse stakeholders, maintaining momentum, and leveraging data to set impactful goals. The focus on embracing imperfection in plans encourages golf clubs to take actionable steps towards a successful future.

Matt Draper and Gavin Anderson, key contributors to the England Golf DNA report, share their expertise in golf club operations and data analysis. They delve into the evolving trends in golf club membership, emphasizing inclusivity and shifting dynamics. The conversation highlights the financial importance of visitor revenue and the role of data-driven strategies for clubs. They also discuss sustainability initiatives and the collective power of data sharing among clubs, paving the way for informed decision-making and improved governance in the sport.