Matt DiFrancesco

In this engaging discussion, Matt DiFrancesco, Founder of HighLift Financial and a Certified Exit Planner, dives into niche marketing for collision repair shop owners. He shares his journey from financial advising to specializing in exit planning and why insider transfers are crucial. Matt reveals the unique challenges of the collision industry and how to navigate succession planning. He also emphasizes the importance of storytelling in business and the need for trades to evolve in the workforce, all while highlighting the growing complexity of vehicle technologies.