Matt De Vincentis

In this discussion, Matt De Vincentis, VP of Product Marketing at Atlassian, shares insights from his diverse background in engineering and product marketing. He emphasizes how product marketers must 'own the outcome,' connecting their efforts directly to revenue. Matt also discusses building high-trust marketing teams, using lessons from firefighting. He advocates for an async work culture to boost productivity and addresses the importance of aligning marketing strategies with business goals, ultimately revealing how to thrive in today's competitive landscape.