Matt Britton

Founder and CEO of Suzy, a consumer insights platform; author of books on generational trends and AI, and builder of no-code AI-driven go-to-market automations.

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Nov 10, 2025 • 43min

How this CEO turned 25,000 hours of sales calls into a self-learning go-to-market engine | Matt Britton (Suzy)

Matt Britton, founder and CEO of Suzy, shares his innovative journey of transforming 25,000 hours of sales calls into a self-learning AI system. He dives into crafting an automated workflow that generates call summaries, sentiment analysis, and personalized feedback for sales reps—all without coding. Matt explains how extracting keywords from conversations fuels Google ad campaigns and discusses privacy-compliant blog content generation. He emphasizes the importance of building AI skills for leaders and explores the organizational impacts of these automations.

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