Matt Brett

Matt Brett, the lead manager of the Japan Trust at Baillie Gifford, dives into the fascinating world of Rakuten, Japan's e-commerce pioneer born from the late 90s internet boom. He explains how Rakuten's unique loyalty points system weaves together its diverse services, fostering customer trust. The conversation touches on the challenges Rakuten faces in mobile markets and the cultural differences compared to Amazon. Brett also shares insights into Rakuten's international expansion efforts and the digitalization hurdles in Japan's market.