Matt Atkenson

Matt Atkenson, Ford Pro's executive director for North American sales, delves into how tariff uncertainty affects Ford's commercial fleet. He reveals the company's record quarter for full-size pickups, emphasizing the essential role of vehicle reliability for small businesses. Atkenson discusses strategic manufacturing decisions, including a new plant for super duty pickups in Ontario. Furthermore, he highlights the growth of subscription telematics services and the transition to electric vehicles, showcasing options like the electric F-150 Lightning to support small businesses.