Matt Andrew

In this insightful discussion, Matt Andrew, Partner and General Manager at Ekimetrics, shares his expertise on the future of marketing measurement. He highlights the growing trend of experimental methods, essential for adapting to dynamic market conditions. The conversation touches on the intricacies of pricing and brand equity, emphasizing long-term strategies. Matt also delves into the innovative integration of AI in creative measurement, exploring how effective storytelling can enhance campaign success while navigating the challenges of brand consistency.