Matt Altman

Matt Altman, marketplace lead at Right Side Up, shares his wealth of experience in scaling brands on Amazon. He discusses the critical importance of launching non-competing products to avoid cannibalization while expanding a product line. Budgeting for launches and optimizing PPC campaigns by focusing on conversion rates are also key topics. Matt emphasizes gathering pre-launch data through search query reports and highlights strategies for maintaining keyword relevancy. Practical takeaways for sellers looking to grow include aggressive launches and effective optimization techniques.