Matt Aldred

Matt Aldred, Head Strength and Conditioning Coach for Michigan Men's Basketball, shares his journey from Furman University to the elite basketball arena. He dives into the importance of fascia training and functional hypertrophy, urging a shift from traditional methods. Aldred discusses the evolution of strength training strategies, highlighting individualized plans for athletes. He also emphasizes the significance of technology in performance evaluation and building trust between coaches and players, all while promoting a focus on performance over aesthetics.