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Mathilde Delhoume
Global Brand Officer at LVMH, responsible for media, research and image/content across the group's maisons, with expertise in luxury brand building, creativity and long-term brand strategy.
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Jul 23, 2024
• 32min
CMO Conversations: LVMH on 'the art of crafting dreams'
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Mathilde Delhoume, Global Brand Officer at LVMH, discusses the luxury brand's role in the 2024 Paris Olympics, emphasizing the blend of heritage and modernity. She dives into luxury's pillars of craft, creativity, and culture while highlighting long-term brand desirability. Mathilde elaborates on LVMH’s unique contributions to the Games, showcasing items like custom medals and uniforms. She also explores the importance of omnichannel experiences and the role of AI in enhancing creativity. A fascinating insight into luxury and innovation awaits!
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