Harriet Kingaby and Mathieu Jahnich discuss greenwashing, responsible marketing, and communications at the intersection of advertising, human rights, and climate change. They cover topics such as defining greenwashing, avoiding it while promoting CSR actions, legal landscape, changing regulations, and examples of fines and NGO lawsuits. They emphasize the importance of transparent communication and learning from failures in environmental messaging. Listen to avoid falling into the greenwashing trap!
