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Mathias Gredal Nørvig
CEO of Cybo, the studio behind Subway Surfers, which has over 4.5 billion lifetime downloads; discusses growth, monetization, and content strategy for long-lived mobile games.
Best podcasts with Mathias Gredal Nørvig
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Oct 1, 2025
• 49min
What Subscription Apps Can Learn About Monetization From Gaming — Mathias Gredal Nørvig, Subway Surfers
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Mathias Gredal Nørvig, CEO of Cybo and visionary behind Subway Surfers, shares invaluable insights on sustainable app growth and monetization strategies. He discusses the power of viral marketing over hefty ad budgets, highlighting how a lean team can foster creativity and cultural relevance. Mathias advocates for user-friendly monetization tactics, like rewarded ads that expand audience reach while preserving player experience. He also champions season passes as transparent and fair alternatives to traditional subscriptions, offering lessons for apps seeking long-term user engagement.
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