Mathew Kerbis
Founder of Subscription Attorney and host of the Law Subscribed podcast, focused on subscription pricing for legal services and practical use of AI in law practice.
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Jan 1, 2026 • 25min
Latent Legal Market Opportunities with AI and Subscriptions
Matthew Kerbis, founder of Subscription Attorney and host of Law Subscribed, dives into the transformative power of AI in legal practices. He discusses the emerging subscription model as a superior alternative to the traditional billable hour system. With AI, tasks that once took hours can now be completed in minutes, fostering better client relationships and predictable revenue. Kerbis also highlights the importance of using specialized AI tools and shares insights on navigating the ethical implications of changing legal pricing structures.
Jan 15, 2026 • 35min
Mathew Kerbis: How AI Is Forcing Lawyers to Rethink Pricing
Mathew Kerbis, Founder of Subscription Attorney LLC and co-founder of Practi.ai, discusses the profound shift AI brings to legal billing. He highlights how traditional hourly billing practices are becoming obsolete as AI automates tasks, pushing lawyers to rethink their pricing structures. Subscription models emerge as a solution, offering clients predictable costs while enabling firms to scale operations. Mathew emphasizes the importance of specialized tools and delegation for solos and small firms to thrive in this rapidly changing landscape.
