Matej Lanca
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Jul 1, 2024 • 48min
Chrome Valley Customs Live review: How to decrease CPI in Match3 genre? The Success of Xzibit in UA!
Gaming experts Jakub Remia and Matej Lanca discuss the challenges of UA campaigns for male audiences, using Xzibit in marketing, competitive research, and creative formats for impact. Insights on game mechanics, marketability tests, partnering with TV personalities, and selecting UA channels are shared in a fun 4 a.m. conference vibe.
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