Matan Bik
Matan has spent his career helping advertisers, publishers and platforms make better use of data to power their marketing businesses.
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Sep 18, 2023 • 37min
23: From Pencils to Pixels: Transitioning TV measurement to a CTV led world as linear continues to fade, with Matan Bik, Nielsen’s SVP Strategy of TV & Digital
Matan Bik, Nielsen's SVP Strategy of TV & Digital, discusses the transition from linear TV to CTV, the role of clean rooms in advertising, Nielsen's evolution, AI product placement, and favorite TV shows.
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