Mat Duerden

In this insightful discussion, Mat Duerden, Department Chair of Experience Design at BYU, shares his expertise on crafting memorable and transformative experiences. He emphasizes the importance of orchestrating experiences rather than merely staging them, drawing parallels between leisure and work design to enhance engagement. Mat explains how hardship can strengthen connections and offers insights on the role of reflection in making memories meaningful. He also discusses how to create experience playbooks that align brand identity and culture for maximum impact.