Maryana Kessel

Maryana Kessel, VP of Sales and Partnerships at Latent and multiple-time President's Club winner, shares her expertise in driving revenue through strategic negotiation. She emphasizes the importance of leading from the front and engaging directly with clients to overcome obstacles. Face-to-face interactions can reveal crucial insights, while forecasting should be based on evidence, not hope. Maryana also advocates for regular pipeline reviews to support sales reps and optimize deal management, ensuring alignment and readiness throughout the sales cycle.