Mary Keough
Head of Marketing at Map My Customers, experienced in growing client bases, inbound pipeline, revenue, and leads for multiple companies in the B2B space.
Top 3 podcasts with Mary Keough
Ranked by the Snipd community
5 snips
Jan 23, 2024 • 44min
#78: How to evaluate your career in B2B marketing and life? Ft. Mary Keough, Director of Product and Content Marketing
Mary Keough, Director of Product and Content Marketing, discusses evaluating career in B2B marketing. She shares her journey, decision-making process, and importance of setting career growth goals. The podcast delves into navigating career crossroads, seeking leadership roles, and creating a career growth checklist.
Sep 21, 2023 • 21min
Mary Keough on High-Intent Leads and Marketing Impact
Mary Keough, Head of Marketing at Map My Customers, talks about increasing high intent leads, measuring marketing impact, and not relying on AI. Future trends in B2B marketing, understanding dark social in branding, and how to increase high intent leads vs generic ones are discussed.
May 27, 2024 • 29min
EP. 68 - Generating $8M In Pipeline Within 7 Months With Mary Keough | Scrappy Playbooks
Mary Keough, Director of Product and Content Marketing at CoLab, shares insights on running a successful ABM playbook for a SaaS startup, generating $8M pipeline in 7 months. Topics include identifying bottlenecks, targeted playbook creation, revenue generation, and the importance of marketing fundamentals like STP and customer research.
