

Mary Collins
Owner of two travel companies focused on immersive experiences; runs Blue Fern Travel (DC-based food tours) and Far Horizons (archaeology-focused multi-day international tours), and is leading digital and operational modernization for the 40-year-old Far Horizons brand.
Best podcasts with Mary Collins
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Jan 22, 2026 • 56min
S4E1 Driving an 85% repeat rate and bringing a 40 year old Tour Business into the digital age
Mary Collins, owner of Blue Fern Travel and Far Horizons, modernizes a 40-year archaeology tour company while running DC food and scholar-led trips. She discusses preserving human-led, scholar-driven small groups and redefining luxury as exclusive access. Mary explains achieving an 85% repeat rate through community and scholar engagement, and the digital upgrades like online payments, CRM, portals, and mobile apps.


