Mary Berg

Mary Berg, Vice President of Channels and Alliances at CloudBridge, shares her extensive experience in the identity market. She discusses emerging SMB-focused identity vendors and the integration of IGA with ServiceNow. Mary highlights the unique challenges SMBs face in staffing identity roles and offers insights into the IGA sales cycle, including negotiation tips and crafting clear proposals. She emphasizes the importance of choosing partners who genuinely care about customer success and staying current through networking and local IAM events.