Martyn Elliot

Martyn Elliot, SBC Media Director and astute commentator on gambling trends, joins Joe Streeter, iGaming Expert Editor with deep insights into the sector, to discuss the hot topic of UK gambling advertising. They dive into a controversial £2bn advertising study, questioning its reliability and implications. The duo highlights risks of reduced ad spending, potentially boosting the black market and impacting safer gambling efforts. They also examine the broader consequences for media and sports should advertising revenues decline.