Marty St. George, president of JetBlue with a wealth of experience in the airline industry, discusses his ambitious turnaround strategy for JetBlue. He focuses on restoring profitability while preserving the airline's unique culture. St. George dives into the challenges that emerged post-COVID, the impact of engine management, and enhancing customer experiences with premium offerings. He also emphasizes loyalty program enhancements and shares insights on strategic aircraft choices, illustrating the importance of efficiency and performance in aviation.