Marty Hungerford

Marty Hungerford, Chief Innovation Officer and founding partner at BRX, discusses the impact of AI on creativity and the agency model. He emphasizes the importance of taste and human instinct alongside technological tools in creative processes. The conversation dives into how AI is reshaping industries like advertising and filmmaking, enhancing storytelling while raising ethical concerns. Hungerford also highlights the inevitability of AI for creatives and the potential for new job creation, pushing for adaptation and innovation in an evolving landscape.