Martina Rocca

Martina Rocca, a cultural strategist at WGSN, dives into today's consumer psyche shaped by heightened fears. She highlights alarming trends like eco-anxiety and the unsettling role of AI, revealing how these fears influence purchasing decisions. Martina points out the generational shifts in relationships and the notion of a 'sexless' trend affecting young people. She encourages brands to prioritize emotional intelligence and authentic connections, moving beyond mere transactions to foster trust and sustainability.