Martina Kölsch

Martina Kölsch, Senior SEO manager at Tome Hardware Store, shares her extensive experience in e-commerce SEO. She emphasizes the enduring importance of solid foundations like keyword strategy, site structure, and quality content despite evolving trends. Martina warns against common pitfalls, such as overlooked PDFs and duplicate content, while recommending tools like Screaming Frog for audits. She advises on assessing new trends with practicality, stressing the need to prioritize SEO essentials for long-term success.