Martina Brimmer

Martina Brimmer, co-founder of Swift Industries, shares her journey of rebuilding the bikepacking brand after a pandemic-induced downturn. She discusses the bold decision to downsize her team and rethink operations, reigniting her creative passion. The conversation highlights the transition to international manufacturing, balancing quality with scalability, and the invaluable role of community events like Swift Campout in driving growth. Martina also offers insights on leadership and accountability in navigating the complexities of a lean operation.