Martin Urrutia

Martin Urrutia, the entrepreneur behind Auronix, shares his remarkable journey from a family business to a search fund in Mexico. He emphasizes the immense learning that comes from taking risks and embracing challenges. Martin discusses the growing trend of customer communication shifting to messaging platforms, and how this represents an evolving market dynamic. He reflects on the unique challenges of navigating a search fund, particularly during negotiation and post-acquisition phases, highlighting the invaluable support from the search fund community.