Martin Rosendahl
partner in McKinsey's London office
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Jul 31, 2023 • 21min
Reset + Reimagine: The role of generative AI in SG&A success
Matt Jochim, Martin Rosendahl, and Samdruk Thomas discuss the challenges and opportunities faced by SG&A functions, including the use of generative AI. They emphasize the need for courageous leadership by CFOs, the potential of generative AI in automating jobs and improving forecasts, the importance of time-bound strategies and alignment, and strategies for successful digital transformation in SG&A functions.
