James Cadwallader, Co-founder and CEO of Profound, creates AI tools for search engine optimization. Martin Rehak, CEO of Resistant AI, focuses on using AI to counter fraud in financial transactions. They discuss how AI is reshaping SEO strategies and the challenges of adapting to this new landscape. Rehak also shares insights on the evolving tactics of cybercriminals and how AI enhances fraud detection. The conversation emphasizes the urgent need for innovative security measures in a digitally vulnerable world.