Martin Macmillan

Martin Macmillan, CEO of Pollen VC, discusses a new way to finance app businesses called 'revolving line of credit' funding. He explains how it works and how Pollen VC's funding model differs from others. He also discusses the benefits of 'Clean Room Accounting' strategy for managing app finances and the financial forecasting calculator for subscription apps. Martin shares his experience transitioning from fixed income trading to creating Pollen VC and explores various funding options for startups. He emphasizes the importance of separate bank accounts for tracking user acquisition progress and managing cash flow. The podcast also covers the significance of breaking even on ad spend and explores the resources available for app developers on Pollen VC's website.