
Martin Kravchenko
Founder/consultant specializing in automation and AI for law firms, focused on scalable workflows for personal injury practices and co-founder of Swans (swans.co).
Best podcasts with Martin Kravchenko
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17 snips
Oct 14, 2025 • 55min
Will AI Agents Replace You or Make You a More Efficient Law Firm Owner?
In this discussion, Martin Kravchenko, a legal automation expert and founder of Swans, shares insights into how AI can transform law firms. He emphasizes the importance of mapping processes before implementing technology and points out that small firms often face human bottlenecks. Martin highlights the capabilities of AI tools like Gemini for efficient document handling, particularly in medical cases. He advises firms to focus on essential automations and the value of data-driven insights while warning against overcomplicating systems with flashy tech.

Jan 23, 2026 • 47min
(161) AI + Automations for Scaling Law Firms with Martin Kravchenko of Swans
Martin Kravchenko, founder of Swans who helps personal injury firms scale with automation and AI. He discusses why contingency practices gain most from AI, when to use base models like Gemini versus specialized tools, the importance of mastering core AI skills over chasing gadgets, and creating an “AI office manager” role to build prompt libraries and enforce standards.


