Martin Forde

Martin Forde, Founder of Forde Consulting and former key player in Dr. Squatch's retail expansion, shares insights on scaling brands into retail. He reveals how Dr. Squatch transformed from DTC to a retail powerhouse, emphasizing retail as a vital customer acquisition channel. Martin discusses the impact of bold endcap displays and seasonal products in driving demand. He also highlights the importance of omni-channel presence and leveraging DTC data to negotiate with major retailers like Walmart, making retail strategies more effective.