Andrea Diquez, Global CEO of GUT, and Martin Beverley, CSO of Ace of Hearts, share insider knowledge on winning the Creative Effectiveness Lions. They discuss the jury's decision-making process, revealing what truly impresses jurors. Humor’s impact in advertising takes center stage, with examples like Specsavers featuring Rick Astley. The duo also highlights iconic brands like Apple and Dove, showcasing their innovative strategies. Listeners get key tips for crafting compelling entries that resonate and stand out in a competitive field.
