In this engaging discussion, Martin Anquetil, creator of the onchain brand HIGHER and Aether, shares his journey from Dapper Labs' NBA Top Shot to the innovative Nouns DAO. He delves into the rise of headless brands thriving on community input, and the creative process behind HIGHER's unique symbolism. The conversation also explores the interplay of leadership, AI innovation, and community dynamics in the evolving crypto landscape, alongside humorous takes on messaging and merchandise. Expect insights that challenge traditional notions of brand building!