Martijn Noordhoek

Martijn Noordhoek, Head of Marketing and Global Supply Chain at Viterra and a veteran of the global sugar trade, shares his journey from a commercial traineeship to mastering sugar trading. He discusses the steep learning curve for newcomers and the complexities of raw vs. white sugar. Martijn reveals how factors like geopolitics and logistics affect trade flows, alongside the health trend of Ozempic impacting sugar demand. He also contrasts the cultural dynamics of different trading firms, emphasizing the importance of company culture and adaptability in this competitive landscape.