Martha Cotton

Join Martha Cotton, Managing Director at JPMorgan Chase and seasoned design leader with a rich background in cultural anthropology. She delves into the critical role of empathy and collaboration in design leadership. Martha emphasizes the necessity for designers to speak business language and design for adoption, ensuring user experiences provide tangible business value. She also discusses the integration of data in design, the potential of AI as a creative partner, and how organizational change can be effectively achieved through collaborative efforts.