Marnie Rabinovitch

In a lively discussion, Marnie Rabinovitch, founder of Thigh Society, shares her inspiring journey from personal frustration with chafing to creating a size-inclusive underwear brand. With just $8K in savings, she navigated the challenges of bootstrapping while working full-time. The conversation highlights her innovative marketing strategies, including leveraging Meta ads and authentic customer content. Marnie emphasizes the importance of real customer pain points and the brand's impressive growth, selling over 2 million pairs of her anti-chafe slip shorts.