Markus Tschannen

Spokesperson for Switzerland Tourism, responsible for marketing strategies and campaigns to attract tourists to Switzerland.

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Oct 14, 2024 • 59min

Inside Switzerland Tourism: Trends, Strategies and Hidden Gems You Don’t Know About!

Join Markus Tschannen, spokesperson for Switzerland Tourism, as he sheds light on the dynamic tourism industry in Switzerland. Discover how marketing strategies are evolving to attract younger travelers, especially Gen Z. Markus dives into the impact of COVID-19 on tourism trends and shares fascinating insights about promoting hidden gems across the country. Learn about iconic ad campaigns featuring Roger Federer and the strategic use of public figures as tourism ambassadors. This conversation uncovers the future of Swiss travel and the charm of its lesser-known destinations.

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